Apple is reportedly in talks to acquire the streaming rights for Formula 1, aiming to expand its investment in live sports. This move follows Apple's existing deals with Major League Baseball and Major League Soccer. ESPN's current contract for F1 is set to expire next year, and Apple will face competition from ESPN and other potential bidders.
This news coincides with the success of Apple's new F1 movie, produced by Lewis Hamilton, and the overall surge in popularity of F1. Netflix's "Drive to Survive" series played a significant role in introducing the sport to a broader audience, particularly in the U.S., leading to increased viewership of live F1 races, especially among young women.