Meta has updated the Facebook algorithm to give users greater control over the Reels they see. The update includes features like 'Not Interested' to flag undesirable content, enhanced 'Save' options, and AI-powered search suggestions to discover more relevant videos. Friend bubbles will also appear on Reels and the main feed, allowing users to see posts liked by friends and open private messages.
The algorithm will prioritize newer content, aiming to show users 50% more Reels uploaded on the same day they're scrolling. These changes address user complaints about scammy or low-quality AI-generated videos.