YouTube's ad revenue increased by 13% year-over-year, reaching $9.8 billion in the second quarter, according to Alphabet's earnings report. This exceeded analyst expectations of around $9.6 billion.
YouTube has been aiming to capture more TV ad dollars, with a Nielsen report indicating it held the largest share of TV viewing for three consecutive months, representing 12.4% of total audience time.
Rival streaming services like HBO Max and Amazon Prime Video are increasing ad placements in response, while Netflix is emerging as a key competitor, aiming to double its advertising revenue within the year.
Alphabet reported total revenue of $96.4 billion in the second quarter, a 13% year-over-year increase.