Elon Musk's xAI has released its latest AI model, Grok 4, along with a new $300-per-month subscription plan called SuperGrok Heavy. Grok 4 is positioned as a competitor to OpenAI's ChatGPT and Google's Gemini, with enhanced capabilities including image analysis.
The launch follows a tumultuous period for xAI, marked by Grok's antisemitic comments on X, leading to temporary restrictions and revisions to the AI's system prompts. Despite these incidents, xAI focused on showcasing Grok 4's performance, claiming it outperforms competitors on benchmarks like Humanity's Last Exam and the ARC-AGI-2 test.
SuperGrok Heavy subscribers will gain early access to Grok 4 Heavy and upcoming features, including an AI coding model, a multi-modal agent, and a video generation model. xAI aims to integrate Grok with cloud platforms and attract developers through its API.
Despite its strong performance, xAI faces the challenge of overcoming recent controversies to establish Grok as a reliable alternative to established AI models in the business sector.