Oura Health Oy, the company behind the Oura health and fitness ring, is reportedly raising $875 million in a Series E funding round.
This new round values the company at approximately $10.9 billion, nearly doubling its previous $5 billion valuation from December 2024.
Oura has sold 5.5 million rings to date and anticipates generating over $1 billion in revenue this year, doubling the $500 million made in 2024.
The company plans to utilize the funding to scale production, expand internationally, and invest in further product development.
Recent growth has been attributed to female consumers, retail store sales, health savings account purchases, and international market expansion.