Conversion, an AI-powered marketing automation startup founded by UC Berkeley dropouts, has raised a $28 million Series A led by Abstract. The company was conceived when the founders sought to enhance HubSpot with automation features.
The startup's AI-driven approach allows for automating personalized follow-up emails and lead organization, which has attracted midsize businesses looking to replace legacy marketing tools.
With the new funding, Conversion aims to target businesses using older marketing tools, leveraging the growing interest in AI to reach nearly $10 million in ARR over the past two years. The company competes with legacy and AI-native marketing platforms in a crowded market.