Apple is increasing its investments in AI, viewing it as a crucial technology. CEO Tim Cook emphasized integrating AI across devices and platforms. The company is reallocating resources and making strategic acquisitions to enhance its AI capabilities.
Apple has launched over 20 AI features, including visual intelligence and writing tools, and plans to introduce live translation and an AI-powered workout buddy. However, the personalized Siri update has been delayed to 2026.
Cook believes AI devices will complement, not replace, the iPhone. Apple reported strong iPhone sales and record revenue in Q3, boosting its stock.