TikTok is launching a new setting that allows users to control the amount of AI-generated content they see in their "For You" feed. This new feature is located within the "Manage Topics" tool, enabling users to adjust their content preferences, including AI-generated content.
In addition to content control, TikTok is testing "invisible watermarking" technology to improve its ability to label AI-generated content. This watermark will be added to content created with TikTok's AI tools and content uploaded with C2PA's Content Credentials, providing an extra layer of verification.
TikTok is also investing in AI literacy by launching a $2 million fund to support experts and organizations like Girls Who Code in creating educational content about AI safety and literacy.