TikTok is updating its Community Guidelines, set to go live on September 13, 2025, with changes focusing on clarity and personalization.
Key updates include:
- Rewriting guidelines for simplicity.
- Emphasizing creator responsibility on TikTok LIVE, especially regarding third-party tools.
- Requiring disclosure of commercial content and reducing visibility of content directing users to off-platform purchases where TikTok Shop is available.
- Personalizing search results and comment sections based on user activity.
- Simplifying language regarding AI content, removing specific mentions of AI endorsements.
- Distributing details about ineligible content across various sections, instead of a single list.
- Changing the reason for content moderation from maintaining a "safe, trustworthy, and vibrant" platform to a "safe, fun, and creative" one.
The updates also address compliance with global regulations and aim to provide a more tailored experience for users.