Jar, an Indian fintech startup, has achieved profitability by enabling millions of first-time savers to invest in digital gold. Targeting low- to middle-income users, Jar allows savings as low as ₹10 a day, reaching over 35 million users across 12,000 zip codes. The startup's revenue grew significantly in fiscal year 2024, driven by its core gold-saving app and the launch of its jewelry platform, Nek. Jar has vertically integrated its operations to manage gold directly and partnered with platforms like PhonePe for distribution. It also utilizes UPI for payments and has seen success with UPI AutoPay for recurring savings. The app supports nine Indian languages and offers a personalized experience to users, contributing to its growth and diverse user base.