Strava, the fitness tracking app, is preparing to go public, aiming to raise capital for acquisitions. CEO Michael Martin mentioned the company's plans to list in the future. Strava's user base has grown to 50 million monthly active users in 2025, surpassing its competitors. This growth aligns with the increasing popularity of running among younger individuals seeking social connections and mental health benefits. Strava's success is attributed to its social features like 'kudos' and split comparisons. Consumer spending on its subscription tier reached over $180 million through September, with additional revenue from sponsored challenges and brand partnerships.